Therapy areas Twenty years of healthcare experience, and expertise in virtually every therapy area.

In our 20 years of experience in the healthcare industry, THE PLANNING SHOP has worked in almost every therapeutic area, from oncology to cardiovascular, immunology to ophthalmology, and hematology to rare diseases. To read about our work in these, and other therapeutic areas, see below.

Cardiovascular

We’ve conducted over 80 cardiology projects in the past five years across all stages of brand development. Find out more about our cardiovascular experience.

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Hematology

We have a wealth of experience in delivering high quality anti-coagulation and hemophilia research at a global and local level.

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Immunology

This is a crowded marketplace requiring clever positioning strategies and our market research techniques help.

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Oncology

As experts in oncology market research, we not only understand the therapeutic area intimately but also the brand implications for the products involved.

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Ophthalmology

We understand the complexities of the ophthalmology market and the ever increasing pipeline developments.

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Rare diseases

Launching new products for treating rare diseases is a complex undertaking, requiring several strategies which need to be balanced and executed effectively. We have the necessary experience to help you.

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Women’s health

We conduct our work across many markets and are experienced in dealing with sensitive issues, as well as the cultural differences that exist in some of our target countries.

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Vaccines

We have specialist expertise in vaccines and our experience covers Shingles, Pneumococcal Disease, Hepatitis B and C, Herpes, Meningitis B and C, oncology, flu and travel vaccines as well as rare diseases such as Lyme Disease.

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