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Tipping Point Analysis

TPP research using Tipping Point Analysis gives clear guidance for clinical trial design output.
Tipping Point Analysis

A trade off analysis to help you understand what elements of your brand could prove to be tipping points for success or failure.

The problem

Standard analysis will give importance of attributes but often not pick out critical sensitivities.

The solution

Tipping Point Analysis identifies critical elements of either a T.P.P so that clinical trials can be accurately designed and brand communications built. Tipping Point Analysis can be used in a qualitative or quantitative setting.