Matching clinician motivation to brand communications is intrinsically challenging and complex. Historically these theories of motivation have been practised on a one-to-one basis, making mass-marketing approaches impractical if not impossible. But in the current environment you need to examine and profile motivations on a collective target sample basis.
Target Audience Processing (TAP) Profiling helps you to understand the unique motivational patterns of your target group.
THE PLANNING SHOP’s TAPprofiling® technique uses nine well-validated bipolar scales identified by Neuro Linguistic Programming studies. These filters identify the motivational profile of the target audience for a particular decision.
This highly effective technique allows us to match the TAP profile of the chosen audience against brand communications for precise and effective delivery.