All Solutions

Segmentaction™

If your brand cannot be 1st or 2nd in the total market, use Segmentation to find a place where it can be 1st or 2nd
Segmentaction™

Segmentaction is critical where a brand cannot achieve first or second status across a market.

The problem

Standard segmentation is based on current behaviour and attitudes.

The solution

Segmentaction builds segments based on unmet needs/problems to solve.

We work in partnership with the team conducting an early stage workshop and then bring the segments to life by painting portrait pictures.