All Solutions

Ethnography

Ethnography observes actual behaviours. Co-Discovery brings them into conclusion.
Ethnography

The problem

“We are poor observers of our own behaviours”, particularly patients who put in place coping mechanisms that become subconscious. HCPs also have many autopilot behaviours that they fail to remember when questioned.

The solution

Observation research tells us real behaviours of Patients and HCPs.

Co-discovery where respondents view their behaviours provide a deep understanding.