What makes us different? Brand consultancy + innovative techniques = healthier brands

How we’re different

THE PLANNING SHOP’s unique background in both consumer marketing and pharmaceutical market research is way ahead of the competition when it comes to delivering an all-round brand-building service to clients.

We’re top of the game because we combine brand experience and consulting with proprietary brand-building techniques and unparalleled therapeutic category expertise.

We’re different because:

  • Wherever possible we co-create with doctors rather than rely purely on testing.
  • We have focused on creating best practice for each of the steps of brand building.
  • We use psychology, NLP (Neuro Linguistic Programming), behavioural economics, semiotics and anthropology to provide the deepest possible understanding of motivations.
  • We use technology such as crowdsourcing to keep costs down and to broaden our understanding.